{"id":1210,"date":"2025-11-21T10:17:22","date_gmt":"2025-11-21T08:17:22","guid":{"rendered":"https:\/\/cobelty.com\/?p=1210"},"modified":"2025-11-21T11:18:39","modified_gmt":"2025-11-21T09:18:39","slug":"standardization-and-information-asymmetry-how-can-organizations-equip-themselves-to-make-informed-decisions","status":"publish","type":"post","link":"https:\/\/cobelty.com\/en\/standardization-and-information-asymmetry-how-can-organizations-equip-themselves-to-make-informed-decisions\/","title":{"rendered":"Cobelty unveils its DreamLand\u2122 by Cobelty\u00ae solution"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; constrain_group_1=&#8221;yes&#8221; left_padding_desktop=&#8221;14%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;14%&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; left_padding_tablet=&#8221;6%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;6%&#8221; top_padding_phone=&#8221;10%&#8221; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;10%&#8221; left_padding_phone=&#8221;6%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/cobelty.com\/en\/newsroom\/\">\u2190 newsroom<\/a>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h1>Cobelty unveils its DreamLand\u2122 by Cobelty\u00ae solution<\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;20px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#053B4D&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]November 21, 2025[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#053B4D&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]By Ludovic Noblet, Cobelty founder[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]La standardisation technologique se caract\u00e9rise par des dimensions de temps long. Plusieurs ann\u00e9es pour \u00e9laborer, de mani\u00e8re it\u00e9rative, un standard compos\u00e9 d\u2019un ensemble de sp\u00e9cifications techniques, pour plusieurs d\u00e9cennies d\u2019exploitation. La dimension prospective est bien plus importante qu\u2019il n\u2019y parait.<\/p>\n<p>Elle est un formidable outil de valorisation de r\u00e9sultats de recherche et de transfert technologique \u00e0 travers ces sp\u00e9cifications techniques. La mise en oeuvre et l&#8217;exploitation de ces derniers constitue par ailleurs un levier majeur d\u2019innovation et de comp\u00e9titivit\u00e9 \u00e9conomique. Enfin, elle est aussi un pilier important sur lequel le cadre r\u00e9glementaire se repose.<\/p>\n<p>Le ticket d&#8217;acc\u00e8s \u00e0 l\u2019\u00e9laboration de standards technologiques internationaux constitue une difficult\u00e9 majeure pour les TPMEs, ETIs technologiques et offices de transfert technologique malgr\u00e9 tout le travail r\u00e9alis\u00e9 par les organismes pour r\u00e9duire les barri\u00e8res \u00e0 l\u2019entr\u00e9e. En effet, qu\u2019il s\u2019agisse d\u2019objectifs de \u00ab suivi \u00bb, projection, influence ou encore contribution, les ressources requises pour qu\u2019une implication puisse \u00eatre r\u00e9ellement efficiente sont de plus en plus \u00e9lev\u00e9es, que celles-ci soient financi\u00e8res, humaines ou encore en comp\u00e9tences parfois rares \u00e0 r\u00e9unir.<\/p>\n<p>Il en r\u00e9sulte de nombreuses asym\u00e9tries, pr\u00e9judiciables en termes de performances de transfert technologique pour les acteurs de la Recherche comme en termes de transformation en innovation par les entreprises. Ces asym\u00e9tries constituent un facteur majeur de risque en mati\u00e8re de performance de retour sur investissement en Recherche et Innovation. Investissement qui mat\u00e9rialise lui-m\u00eame des politiques d\u2019entreprises comme publiques, port\u00e9es par une vision socio-\u00e9conomique rassemblant de multiples parties prenantes dans un futur a priori d\u00e9fini comme d\u00e9sirable puisque faisant l\u2019objet d\u2019un investissement. Elles constituent aussi une exposition majeure aux risques de d\u00e9pendance technologique, voire de pr\u00e9dation, par exemple \u00e0 travers les brevets essentiels que l\u2019on retrouve derri\u00e8re ces standards.<\/p>\n<p>Ces asym\u00e9tries se sont significativement amplifi\u00e9es ces 10 derni\u00e8res ann\u00e9es avec la forte complexification du paysage g\u00e9otechnologique, des dynamiques associ\u00e9es aux forces en pr\u00e9sence. Plus que jamais, les organismes ne peuvent plus seulement \u00eatre consid\u00e9r\u00e9s sur un p\u00e9rim\u00e8tre restreint, de mani\u00e8re silot\u00e9e. Il s\u2019agit aujourd&#8217;hui de consid\u00e9rer des plateformes technologiques, agr\u00e9geant de multiples technologies, pour servir de multiples usages, verticales. C\u2019est donc rarement un seul organisme, comit\u00e9 ou groupe de travail qui doit \u00eatre consid\u00e9r\u00e9. Ce sont beaucoup plus g\u00e9n\u00e9ralement des \u00e9cosyst\u00e8mes complexes qui doivent \u00eatre abord\u00e9s de mani\u00e8re hollistique, dans leur structure comme leurs dynamiques, horizontales comme verticales. Pour cette raison, il ne suffit plus de parler de suivi technique d\u2019activit\u00e9s de standardisation. Il s\u2019agit plus de prospective et d&#8217;intelligence strat\u00e9giques sur une \u00e9chelle \u00e9cosyst\u00e9mique, socio-techno-\u00e9conomique. Appr\u00e9hender cette complexit\u00e9 est une question fondamentale en termes de performance de retour sur investissement, de gestion de feuilles de route. La d\u00e9cision et le pilotage de l&#8217;investissement en standardisation doivent imp\u00e9rativement \u00eatre \u00e9clair\u00e9s, conjointement avec ceux en Recherche comme en Innovation, incluant le transfert technologique, en gestion des connaissances dans le temps.<\/p>\n<p>Ce sont ces objectifs, l&#8217;\u00e9clairage que la solution DreamLand\u2122 by Cobelty\u00ae permet de servir, dans un objectif de maximisation de la performance de retour sur investissement.<\/p>\n<p>DreamLand\u2122 by Cobelty\u00ae repose sur une connaissance fine des processus qui r\u00e9gissent le fonctionnement des organismes, des dimensions associ\u00e9es d\u2019\u00e9cosyst\u00e8me.<\/p>\n<p>DreamLand\u2122 by Cobelty\u00ae offre, de mani\u00e8re personnalisable, plusieurs prismes d\u2019analyse de l&#8217;information: direction g\u00e9n\u00e9rale et\/ou technique et\/ou marketing strat\u00e9gique et\/ou financi\u00e8re et\/ou PI et juridique, office de transfert technologique, investisseur, etc. Ces prismes reposent sur la combinaison de multiples points de focalisation, permettant par exemple: l&#8217;\u00e9valuation de potentiel d\u2019innovation sur des dimensions de verticales\/fili\u00e8res, de transformation des march\u00e9s associ\u00e9s, d\u2019impact sur les usages ou encore de mod\u00e8les \u00e9conomiques, de questions de continuation\/discontinuation de produits, d\u2019\u00e9valuation d\u2019interd\u00e9pendances, d&#8217;appr\u00e9ciation en regard d\u2019enjeux de nature soci\u00e9tale, de propri\u00e9t\u00e9 intellectuelle, etc.<\/p>\n<p>DreamLand\u2122 by Cobelty\u00ae permet de traiter et partager la m\u00eame information en consid\u00e9ration d\u2019\u00e9l\u00e9ments diff\u00e9rents d\u2019analyse et d\u2019appr\u00e9ciation au sein d\u2019une organisation, tester diff\u00e9rentes hypoth\u00e8ses, sc\u00e9narios, \u00e9laborer des recommandations d\u2019action. Ainsi r\u00e9duire la r\u00e9percussion des effets des asym\u00e9tries externes \u00e0 l\u2019organisation sur son fonctionnement interne.<\/p>\n<p>DreamLand\u2122 by Cobelty\u00ae est aussi une solution de knowledge management d\u00e9di\u00e9e aux activit\u00e9s de standardisation technologique.<\/p>\n<p>Apr\u00e8s plus de 6 mois de tests alpha, DreamLand\u2122 by Cobelty\u00ae entre en phase de beta test sur un \u00e9cosyst\u00e8me 3GPP.<\/p>\n<p>Pour rejoindre ce programme de beta test (France uniquement) si ces sujets vous parlent et vous sont importants: <a href=\"mailto:contact@cobelty.com\">contact@cobelty.com<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;0px&#8221; custom_height_tablet=&#8221;0px&#8221; custom_height_phone=&#8221;0px&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;30px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4>Ludovic Noblet<\/h4>\n<p>Cobelty Founder[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Read<\/p>\n","protected":false},"author":1,"featured_media":1214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Technological standardization is characterized by long timeframes. 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